Just don't surrender your roots
During the month of national holidays, Riga told the stories of Latvian national flags from various private and historical sources in combination with lines of poetry of the politically repressed poet Knuts Skujenieks. Next to the lines of poetry, about inner freedom which must be maintained by oneself and nurtured regardless of external circumstances, stories are collected about the guardians of our flag – people who, during the years of captivity, hid, kept, dismantled, and took the Latvian flag with them in exile, thus also becoming guardians of Latvia. Complementing each other, these two stories form a metaphorical braid of freedom.
Client
Riga City Council
Creative team
Dārta Apsīte, Janis Klaučs, Eva Abdulina
Year
2022, Autumn
Awards
+ LADC ADWARDS XVII 2023 – Silver
(Graphic Communication)
+ Latvian Design Award 2023 – The jury's special recognition for promoting local pride through design
Radio ad.
Together with the musician Mikelis Putnins, a soundtrack was created for a radio advertisement. Supplemented with the text of the poet Knuts Skujenieks and the voice of the actor Gerds Lapoška, this campaign intertwined the story of Latvia's freedom. Creative direction by Darta Apsite.