This Christmas we decided to enchant the city of Riga with childhood wonder. Together with artist Anna Vaivare, we created an illustrative series with different little moments that held the value of a fortune when we were kids. Such as a choir of angels, wearing masks, playing with sledges and decorating a Christmas tree with grandparents.
Christmas as in childhood
Client
Riga City Council
Team
Creative director: Dārta Apsīte
Illustrator: Anna Vaivare
Designer: Kristiāna Marija Sproģe
Strategic Communication: Zane Glaudiņa, Rita Plūme
Social media: Krista Skudra, Paula Muizinika, Lauma Studena
Year
2022, Winter
Awards
+ LADC ADWARDS XVII 2023 – Gold (Illustration)
Christmas in Riga | TV ad
We wanted to bring this magical world to other places, so we worked with musician Miķelis Putniņš and video artist Eduards Balodis to bring Anna's characters to life in a captivating animated TV ad.
Additionally, we designed a Christmas hats for poster poles and transformed these hats into an AR filter. This allowed everyone to virtually wear the magical hats on top of their own heads and experience the same Christmas magic that we felt as kids.
