When a year this challenging is already behind us, for the upcoming one, we sought strength not in the Christmas that's full of presents and hordes of people, but rather chose to come back to our roots. Together with the leading Latvian telecom operator LMT we returned to hundreds of years old Latvian traditions which tell us that during the Winter Solstice, it is important to prepare for the upcoming transition. To renew. Replenish. Get everything in order. But, in order to do that, first you have to take yourself apart. That's why during this holiday, we transformed ourselves. By combining our ancestors’ tradition with Latvian words of wisdom, we created a modern formula that lets you be rid of the old and make place for the new. To remind us, that every one of us can conquer the darkness.

In LMT's Christmas campaign “Defeat the darkness!” we collaborated with the band "Tautumeitas” to create a modern anthem for the light, by using Latvian folk melodies and lyrics. Using the tradition of putting on masks in a contemporary interpretation, we created six unique masks, which combined dried natural objects with broken electronics, making "Tautumeitas” the bearers of light.